Chips Ahoy!Chips Ahoy! are known for their chips.
Aaaand for being ridiclulously, gratuitously, unapologetically into chips. All flavors of chips, any size, even popcorn, sure. Now they're filling their cookies, too, sometimes even with other cookies.
We took this passion bordering on insanity and translated it into a rebrand that infuses that personality into every square inch of communication.
All hung on this argument that they put an exclamation point in their name because there's just nothing they can do to suppress their completely bonkers love of chips. They're just gonna yell at you about it.