Hulu Has
Live Sports
CampaignIn perhaps the most clandestine advertising brief of all time, Hulu asked how we can use the NFL's hottest quarterback to tell the world about all the NFL (and other live sports) you can watch on Hulu + Live TV. After only a few dozen hours of staring at his name, we realized you can't spell Hulu Has Live Sports, without Hurts.
Eagles fans, and the internet at large, latched onto this silly idea, memeing it long after the campaign launched, past the "coincidentally" Hulu green Eagles jerseys, and all the way through the season.