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JUUL and other cute little e-cigarettes are made using some pretty gnarly chemicals. And when improperly disposed of, they can leach heavy metals into the environment.

Which is a problem, because the people that make those e-cigarettes literally don't even have a proper way to dispose them, and teenagers think it's cool / fun / ??? to throw their e-cigs off of mountains or into rivers to announce they're quitting on the Gram.

So we made some truly upsetting and pretty gnarly heavy metal music videos all about the heavy metals and other sick toxins in e-cigarettes.